30-Day Scripts & Strategies to Increase Per-Client Spending by 50% for Different Groups
1. Targeting High-Net-Worth Clients: Sell “Exclusivity” & “Customization”
Core Strategy: They don’t care about price but care deeply about “having something exclusive” and “feeling understood.”
30-Day Goal: Achieve 50% growth through high-ticket “deep conditioning treatments” and “at-home luxury kits.”
Script 1 (Exclusive Customization):
“Mrs. Joy, after today’s anti-aging treatment, the results can last 10 days. But I recommend you take this professional-grade at-home serum set. This formulation isn’t available on the open market. It’s specially blended for sensitive scalps like yours. Using it will extend the results to 30 days, making the most of your time today.”Script 2 (Service Upsell – Scarcity):
“We just introduced a limited-edition ‘Polar Cryotherapy’ treatment from abroad. This week, we’ve reserved only 5 slots for our Black Diamond members. I noticed your skin seems a bit dry from the recent temperature changes. I’ve put a slot on hold for you. Would you like to experience it today?”Script 3 (Checkout Cross-Sell):
“This hand repair cream is a complimentary sample for our top clients. I noticed your hands are a bit dry today, please take this bottle. If you like it, next time we can directly incorporate it into yourFull body customized carefully customized body care combo.“
2. Targeting Working Professionals: Sell “Stress Relief” & “Instant Results”
Core Strategy: They are busy, stressed, and willing to pay for “time-saving” and “instant beauty fixes.”
30-Day Goal: Increase ticket size through “service bundling” and “after-work de-stress packages.”
Script 1 (Time-Swap Upsell):
“Mary, I see you’re booked for a haircut today. Actually, your scalp seems quite tense. Since you’ll be sitting here for an hour anyway, how about adding a 15-minute ‘Workplace Stress-Relief Scalp Treatment’? We have a Workplace package right now where adding this is half the usual price. You can relieve stress while getting your haircut.”Script 2 (Retail Guidance – Efficiency):
“You probably don’t have time to style your hair every morning before work. This leave-in shine spray is designed for busy professionals. Spray for 3 seconds before you head out, and the effect is like a salon blowout. Take one today and gain an extra 10 minutes of sleep.”Script 3 (Appointment Lock-In):
“The end of next month is your busy season, right? I suggest you book your detox treatment for that period now. The current package price includes 3 at-home care products, saving you 30% compared to booking single sessions later.”
3. Targeting Student Group: Sell “Beauty Transformation” & “Group Buys”
Core Strategy: They have limited budgets but love to share, have a strong desire to “look good,” and value social validation.
30-Day Goal: Achieve growth through small but frequent transactions via “social viral sharing” and “low-threshold add-ons.”
Script 1 (Beauty Logic Upsell):
“This color will look really great and brighten your complexion, but if the hair lacks shine, it can look less polished. As a student-exclusive offer, for just an additional $49 (original price $199), you can get a ‘Mermaid Hydration Treatment.’ It makes your hair look amazing for photos to post online. Want to try it?”Script 2 (Referral for New Clients):
“The style we did today suits you perfectly! If you post a photo on social media tagging our salon, I’ll give you this $88 hair oil for free today. Next time you bring your roommate, both of you get 20% off.”Script 3 (Retail Guidance – Low Price Point):
“Dorm water quality can be hard on hair, causing tangles. This anti-static brush is on promotion now: buy two, get 30% off. You could split it with a roommate. It’s more cost-effective than buying expensive shampoo.”
💡 Execution Advice for Owners:
Label Management:
In your system, tag every client who walks in as “High-Net-Worth / Professional / Student” to ensure staff knows which script to use before speaking.Prop Assistance:
Show High-Net-Worth Clients: Ingredient reports, limited-edition certificates.
Show Professionals: Time-saving comparison charts, before-and-after photos.
Show Students: Screenshots of social media trends, group-buy discount prices.
Daily Review: At the end of each day, compare: Which script had the highest success rate? Which employee achieved a 50% upsell rate? (Free Staff Script Guide Provided)
When executing this “Increase Spending by 50% in 30 Days” plan, employees often hesitate to speak up for fear of rejection, and clients may have their guard up.You can look this，may be help you.
Employee Incentive Plan
